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As an early Christmas present, we’ve decided to share a little gift of insight. Check out our Christmas giving infographics and find out the four things every charity should know about Christmas giving.

When do people give?

When-do-people-give

What you need to know:

  • Coincide your Christmas communications with the key dates for donations – especially on the last weekday before the holiday break!

Where are your Christmas donors?

Where-are-your-Christmas-donors

What you need to know:

  • Your website and communications should be as global as possible to encourage supporters from all over the world to support your cause.

 

Why do people give at Christmas?

Why-do-people-give-at-Christmas

What you need to know:

  • Suggest donations as gifts – 56% of people we asked would appreciate a Christmas donation made on their behalf over an unwanted gift.

How do people give?

How-do-people-give

What you need to know:

  • Make sure your website is mobile friendly so people can support your cause on the go, using any device.

Merry Christmas everyone!

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