At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs.
To tap into the power of storytelling, you need to know how to construct a story and communicate it to your audience. This infographic walks you through the steps of telling an effective impact story.
With that in mind, you can find a list of five nonprofits successfully telling their organization’s story through content to help inspire you to tell your own nonprofit’s story.